Did you know that 45% of girls stop playing sports by age 14 due to low body confidence? That is a shocking and devastating statistic. Dove's Super Bowl ad, in partnership with Nike highlighted this, presenting a critical conversation starter about the intersection of self-esteem, body image, and performance in societal contexts. This 30-second spot was shown to an audience of 123.4 million, as part of Dove’s “The Self-Esteem Project” In a world where what girls see on social media, influencers on YouTube on their favorite shows, and in advertising powerfully shape perceptions and behaviors, this was an important moment. Read more and see the ad in today’s blog.