A few weeks back, a teen told me to listen to Emma Chamberlain’s (a mega young influencer) podcast episode, Nicotine Addiction. In the episode, Chamberlain reveals that she has been vaping for several years and has finally decided to try to quit. I appreciated that Emma spoke about how she purposely never revealed her vaping habit to her audience until then because she never wanted to influence anyone to start vaping. I applaud her for that. Sadly, many other influencers did not make similar choices when they decided to be paid by Juul Labs, Inc. to influence millions of young people to start vaping. Today, I share some of the dirty tactics used by the nicotine industry and then, most importantly, discuss things we, and our youth, can do to make a difference.