Mental Health & Wellbeing

Introducing Our Screen-Free Sleep Campaign!

a school gathering to watch screenagers
August 19, 2025
8
min read
Delaney Ruston, MD
Lisa Tabb
a school gathering to watch screenagers

In Summary

Huge news! Our national Screen-Free Sleep Campaign has just launched! 

Finally, after years of wanting to do this, Lisa Tabb and I, along with our Screenagers team, have launched a national campaign to get devices out of the bedroom at sleep time for elementary and middle schoolers.

And read on, because my blog today will make you laugh and smile!

I’m sharing a spoof video we made to kick off the campaign! You’ll also find an invitation to chat with me directly about how you can help activate the campaign in your community. Scroll down for Zoom dates and links.

Why the need for this Campaign

As has been discussed for years, anxiety, depression, and academic problems have been increasing among youth. A major contributor to this mental health crisis is sleep deprivation, partly driven by screens in the bedroom at night.

Startling facts

  • 2.7 million elementary-age kids sleep less than 8 hours (recommended: 9–12)
  • 51% of teens sleep less than 7 hours (recommended: 8–10)
  • One in four tweens falls asleep holding their phone, losing nearly an hour of sleep compared to when the phone is kept out of the bedroom
  • Even unused devices in bedrooms almost double the chances of insufficient sleep for youth

About The Screen-Free Sleep Campaign

Our goal: Empower parents to remove devices from bedrooms and replace them with simple alarm clocks. The more parents ensure this for their kids, the more it becomes the norm. We see it as the “seatbelt” of our time.

To create the Screen-Free Sleep Campaign, Lisa and I partnered with creative director Dave Cicirelli to design a fun, engaging way to educate and motivate parents, and to make the effort easy for anyone to spread in their communities across the nation.. 

This led to the iSleep Pro, a kit designed to look like an iPhone box, featuring a 9-year-old on the cover and, inside, an eye mask, alarm-clock stickers, and a guide on why the best tech at bedtime is no tech at all.

One feature of our campaign is a playful two-minute video. If you remember the original Steve Jobs iPhone announcement, keep that in mind as you watch, and enjoy!

Campaign Website

We built a website for the campaign at www.screenfreesleep.org. It is full of information, research, solutions and resources to help you understand more about the youth sleep crisis, and what we can do to reverse it.

Campaign Launch

The Campaign launched with flair in New York City on August 12th, 2025, when “Steve Jobs lookalikes” performed flash mob dances throughout the city, handing out iSleep Pro kits and engaging with families. 

These fun kits will be the cornerstone for adults (hopefully you) to bring into schools and communities, sparking conversations about the why and how of screen-free sleep for kids.

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host a screening

Learn more about showing our movies in your school or community!

Podcast

Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

Learn more about our Screen-Free Sleep campaign at the website!

Screenagers elementary edition

Our movie made for parents and educators of younger kids

host a screening

Learn more about showing our movies in your school or community!

How can you help us activate the Campaign?

  • Join me for a Zoom presentation and Q&A about how you can help activate the Campaign in your community:
    • Thursday, August 21st – 5:00 to 5:30 PM PST: Zoom link
    • Sunday, August 24th – 5:00 to 5:30 PM PST: Zoom link
  • Sign & share the pledge: screenfreesleep.org. Also, please ask three others to sign it today.
  • Use iSleep Pro kits to spark parent conversations. You can email us at info@screenfreesleep.org to learn more.
  • Connect us with schools, parent groups, youth organizations, and others who want to help spread this message widely. Email us your suggestions at info@screenfreesleep.org.
  • Explore and share the campaign’s resource-filled website.
  • Follow the campaign on Instagram @screenfreesleep and like our share our message!

Working together, we can do this! I know it seems lofty, but parents have led big safety shifts before, from car seats to bike helmets. With your help, we can do the same for bedtime.

When Lisa and I launched Away for the Day in 2017 to get phones out of schools, many people weren’t sold on it. Yet, as of now, 34 states and Washington, D.C., have enacted or are in the process of implementing policies that ban or restrict cellphones in schools.

*Why we are focused on elementary and middle schoolers: Over 80% of teens sleep with phones in their rooms, and changing that is difficult.

By starting earlier, we can help make screen-free sleep the norm, which can more easily become a routine that can be carried on into the high school years.

With much appreciation and joy,
Delaney Ruston, MD

host a screening

Learn more about showing our movies in your school or community!

Podcast

Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

Learn more about our Screen-Free Sleep campaign at the website!

Screenagers elementary edition

Our movie made for parents and educators of younger kids

host a screening

Learn more about showing our movies in your school or community!

This week on YouTube

Be sure to subscribe to our YouTube Channel! We add new videos regularly and you'll find over 100 videos covering parenting advice, guidance, podcasts, movie clips and more. Here's our most recent:

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Mental Health & Wellbeing

Introducing Our Screen-Free Sleep Campaign!

Delaney Ruston, MD
Lisa Tabb smiling to camera (Screenagers Producer)
Lisa Tabb
August 19, 2025

As we’re about to celebrate 10 years of Screenagers, we want to hear what’s been most helpful and what you’d like to see next.

Please click here to share your thoughts with us in our community survey. It only takes 5–10 minutes, and everyone who completes it will be entered to win one of five $50 Amazon vouchers.

Huge news! Our national Screen-Free Sleep Campaign has just launched! 

Finally, after years of wanting to do this, Lisa Tabb and I, along with our Screenagers team, have launched a national campaign to get devices out of the bedroom at sleep time for elementary and middle schoolers.

And read on, because my blog today will make you laugh and smile!

I’m sharing a spoof video we made to kick off the campaign! You’ll also find an invitation to chat with me directly about how you can help activate the campaign in your community. Scroll down for Zoom dates and links.

Why the need for this Campaign

As has been discussed for years, anxiety, depression, and academic problems have been increasing among youth. A major contributor to this mental health crisis is sleep deprivation, partly driven by screens in the bedroom at night.

Startling facts

  • 2.7 million elementary-age kids sleep less than 8 hours (recommended: 9–12)
  • 51% of teens sleep less than 7 hours (recommended: 8–10)
  • One in four tweens falls asleep holding their phone, losing nearly an hour of sleep compared to when the phone is kept out of the bedroom
  • Even unused devices in bedrooms almost double the chances of insufficient sleep for youth

About The Screen-Free Sleep Campaign

Our goal: Empower parents to remove devices from bedrooms and replace them with simple alarm clocks. The more parents ensure this for their kids, the more it becomes the norm. We see it as the “seatbelt” of our time.

To create the Screen-Free Sleep Campaign, Lisa and I partnered with creative director Dave Cicirelli to design a fun, engaging way to educate and motivate parents, and to make the effort easy for anyone to spread in their communities across the nation.. 

This led to the iSleep Pro, a kit designed to look like an iPhone box, featuring a 9-year-old on the cover and, inside, an eye mask, alarm-clock stickers, and a guide on why the best tech at bedtime is no tech at all.

One feature of our campaign is a playful two-minute video. If you remember the original Steve Jobs iPhone announcement, keep that in mind as you watch, and enjoy!

Campaign Website

We built a website for the campaign at www.screenfreesleep.org. It is full of information, research, solutions and resources to help you understand more about the youth sleep crisis, and what we can do to reverse it.

Campaign Launch

The Campaign launched with flair in New York City on August 12th, 2025, when “Steve Jobs lookalikes” performed flash mob dances throughout the city, handing out iSleep Pro kits and engaging with families. 

These fun kits will be the cornerstone for adults (hopefully you) to bring into schools and communities, sparking conversations about the why and how of screen-free sleep for kids.

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How can you help us activate the Campaign?

  • Join me for a Zoom presentation and Q&A about how you can help activate the Campaign in your community:
    • Thursday, August 21st – 5:00 to 5:30 PM PST: Zoom link
    • Sunday, August 24th – 5:00 to 5:30 PM PST: Zoom link
  • Sign & share the pledge: screenfreesleep.org. Also, please ask three others to sign it today.
  • Use iSleep Pro kits to spark parent conversations. You can email us at info@screenfreesleep.org to learn more.
  • Connect us with schools, parent groups, youth organizations, and others who want to help spread this message widely. Email us your suggestions at info@screenfreesleep.org.
  • Explore and share the campaign’s resource-filled website.
  • Follow the campaign on Instagram @screenfreesleep and like our share our message!

Working together, we can do this! I know it seems lofty, but parents have led big safety shifts before, from car seats to bike helmets. With your help, we can do the same for bedtime.

When Lisa and I launched Away for the Day in 2017 to get phones out of schools, many people weren’t sold on it. Yet, as of now, 34 states and Washington, D.C., have enacted or are in the process of implementing policies that ban or restrict cellphones in schools.

*Why we are focused on elementary and middle schoolers: Over 80% of teens sleep with phones in their rooms, and changing that is difficult.

By starting earlier, we can help make screen-free sleep the norm, which can more easily become a routine that can be carried on into the high school years.

With much appreciation and joy,
Delaney Ruston, MD

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Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
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Find a Screening - Find a screening of our movies in your local community

Learn More
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Screenagers Podcast - Join Screenagers filmmaker Delaney Ruston MD for the latest Podcast

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Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

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Community Screenings - Learn more about hosting your own Screenagers community screening event!

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Free Book Preview - Download a free preview of "Parenting In The Screen Age" by Delaney Ruston, MD

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Join Today - Members can screen and view our movies year-round, access new lesson plans, resources and much more!

Learn More
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Our New Movie - Learn more about the third movie in the Screenagers Trilogy

Learn More
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The Screenagers YouTube Channel - Subscribe for new videos and content from our team weekly!

Learn More

This week on YouTube

Be sure to subscribe to our YouTube Channel! We add new videos regularly and you'll find over 100 videos covering parenting advice, guidance, podcasts, movie clips and more. Here's our most recent:

Thank you! Your submission has been received!
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We respect your privacy.

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Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Order Here
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Find a Screening - Find a screening of our movies in your local community

Learn More
Smiling woman with long blonde hair wearing a dark teal sweater, next to text: The Screenagers Podcast with Delaney Ruston, MD.

Screenagers Podcast - Join Screenagers filmmaker Delaney Ruston MD for the latest Podcast

Learn More
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Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Learn More
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Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
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Free Book Preview - Download a free preview of "Parenting In The Screen Age" by Delaney Ruston, MD

Learn More
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Join Today - Members can screen and view our movies year-round, access new lesson plans, resources and much more!

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Learn more about the third movie in the Screenagers movie series

Learn More
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The Screenagers YouTube Channel - Subscribe for new videos and content from our team weekly!

Learn More
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Screenagers: Elementary School Age Edition - Learn more about our latest movie.

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Learn more about the Screen-Free Sleep campaign at the website!

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Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Find A screening Button

Find a Screening - Find a screening of our movies in your local community

Learn More
Smiling woman with long blonde hair wearing a dark teal sweater, next to text: The Screenagers Podcast with Delaney Ruston, MD.

Screenagers Podcast - Join Screenagers filmmaker Delaney Ruston MD for the latest Podcast

Learn More
Book page button

Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Learn More
Host a Screening Button

Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Parenting In The Screen Age Book Cover

Free Book Preview - Download a free preview of "Parenting In The Screen Age" by Delaney Ruston, MD

Learn More
The Screenagers Project title in bold white text on a dark blue background with teal underline and partially visible screenshots of a website behind.

Join Today - Members can screen and view our movies year-round, access new lesson plans, resources and much more!

Learn More
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Screenagers Under The Influence - Learn more about this movie and watch the trailer.

Learn More
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The Screenagers YouTube Channel - Subscribe for new videos and content from our team weekly!

Learn More
Six children standing outdoors using tablets and smartphones, with text overlay 'SCREEN AGERS ELEMENTARY SCHOOL AGE EDITION'.

Screenagers: Elementary School Age Edition - Learn more about our latest movie.

Learn More
Child sleeping peacefully in bed under a gray blanket with text saying 'Screen-Free Sleep' and cartoon purple Z's.

Learn more about the Screen-Free Sleep campaign at the website!

Visit Website
Mental Health & Wellbeing

Introducing Our Screen-Free Sleep Campaign!

Delaney Ruston, MD
August 19, 2025

Huge news! Our national Screen-Free Sleep Campaign has just launched! 

Finally, after years of wanting to do this, Lisa Tabb and I, along with our Screenagers team, have launched a national campaign to get devices out of the bedroom at sleep time for elementary and middle schoolers.

And read on, because my blog today will make you laugh and smile!

I’m sharing a spoof video we made to kick off the campaign! You’ll also find an invitation to chat with me directly about how you can help activate the campaign in your community. Scroll down for Zoom dates and links.

Why the need for this Campaign

As has been discussed for years, anxiety, depression, and academic problems have been increasing among youth. A major contributor to this mental health crisis is sleep deprivation, partly driven by screens in the bedroom at night.

Startling facts

  • 2.7 million elementary-age kids sleep less than 8 hours (recommended: 9–12)
  • 51% of teens sleep less than 7 hours (recommended: 8–10)
  • One in four tweens falls asleep holding their phone, losing nearly an hour of sleep compared to when the phone is kept out of the bedroom
  • Even unused devices in bedrooms almost double the chances of insufficient sleep for youth

About The Screen-Free Sleep Campaign

Our goal: Empower parents to remove devices from bedrooms and replace them with simple alarm clocks. The more parents ensure this for their kids, the more it becomes the norm. We see it as the “seatbelt” of our time.

To create the Screen-Free Sleep Campaign, Lisa and I partnered with creative director Dave Cicirelli to design a fun, engaging way to educate and motivate parents, and to make the effort easy for anyone to spread in their communities across the nation.. 

This led to the iSleep Pro, a kit designed to look like an iPhone box, featuring a 9-year-old on the cover and, inside, an eye mask, alarm-clock stickers, and a guide on why the best tech at bedtime is no tech at all.

One feature of our campaign is a playful two-minute video. If you remember the original Steve Jobs iPhone announcement, keep that in mind as you watch, and enjoy!

Campaign Website

We built a website for the campaign at www.screenfreesleep.org. It is full of information, research, solutions and resources to help you understand more about the youth sleep crisis, and what we can do to reverse it.

Campaign Launch

The Campaign launched with flair in New York City on August 12th, 2025, when “Steve Jobs lookalikes” performed flash mob dances throughout the city, handing out iSleep Pro kits and engaging with families. 

These fun kits will be the cornerstone for adults (hopefully you) to bring into schools and communities, sparking conversations about the why and how of screen-free sleep for kids.

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parenting in the screen age

for more like this, DR. DELANEY RUSTON'S NEW BOOK, PARENTING IN THE SCREEN AGE, IS THE DEFINITIVE GUIDE FOR TODAY’S PARENTS. WITH INSIGHTS ON SCREEN TIME FROM RESEARCHERS, INPUT FROM KIDS & TEENS, THIS BOOK IS PACKED WITH SOLUTIONS FOR HOW TO START AND SUSTAIN PRODUCTIVE FAMILY TALKS ABOUT TECHNOLOGY AND IT’S IMPACT ON OUR MENTAL WELLBEING.  

ORDER HERE
Parenting in the Screen Age book cover