Community Prevention

Raising The Bar

As referenced in the movie, Raising the Bar is a campaign in Marin county, CA aimed at changing social norms around adult alcohol consumption and substance use at youth-centered events.The campaign has developed a toolkit that provides a step-by-step guide of how to start a campaign in anyone's community.


CADCA (Community Anti-Drug Coalitions of America) is the parent organization that represents over 5,000 community groups that work to prevent substance use in today’s youth. These coalitions are made up of individuals from sectors including schools, parents, media, healthcare, law enforcement, and more.