The Screenagers Podcast

How Influencers Make All Their Money

It is a brand new world where regular people of all ages can become stars on the internet overnight. But how do young influencers become brand marketers? Is it different for female and male influencers? Kids and teens feel connected and trust YouTubers they follow, but are they aware they are being marketed to? And, how is this type of marketing affecting our kids' self-esteem? Today’s guests include a talent manager for influencers who gives a behind the scenes look at these questions, along with teens who share their personal experiences.

episode notes

1. The State of Influencer Marketing 2020: Benchmark Report by Marketing Hub

2.  Article in Inc. “Women Drive Majority of Consumer Purchasing and It's Time to Meet Their Needs”

Women hold crucial purchasing power. In fact, Women drive 70-80 percent of all consumer purchasing, through a combination of their buying power and influence.

Here are some discussion questions to get a conversation going:

  • What  types of ads do you see before Youtube videos?
  • Are there any specific YouTubers you like to watch?.
  • Some people prefer the terms "Creators" above influencer or YouTuber. What terms do you use?
  • What are some of the brands you see influencers promoting these days?
  • What kinds of ads do you see for video games?
  • If or when you experience any low self esteem feelings, what are things you do in response?

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