Screen Time Rules

Must-Knows About Incognito Web Browsing

Delaney Ruston, MD
March 12, 2024
The "Incognito Browsing" homepage on google chrome web browser

I've noticed a lot of confusion in my conversations with adults and teens about using incognito mode. Many don't realize that, even in incognito mode, the websites they visit can still track their activity and show them ads related to what they did during that session.

If you are unfamiliar with Incognito mode, let me explain it. Apple introduced it in 2005, and soon after, all search engines adopted it. In Incognito mode, you can browse without being seen. This means that none of what you look up will get saved in your browser history, on-site cookies, or device. 

Kids and teens may have many reasons for using incognito mode, such as searching for edgy, sexy, or violent content. They may have questions they are embarrassed about or want information on how to get illicit substances, like vapes and weed, anyone knowing. 

Why am I writing about this old technology? 

Even though it’s more than 15 years old, the technology allows youth avenues to get involved with things that could get them in trouble. Privacy is important, especially if we want kids to learn to be independent and make good choices. That is why having ongoing conversations about it with youth is important. We want the conversation about online safety to be open and flowing, not turn into a cat-and-mouse game of hide-and-seek around their online behaviors. 

Discussions like these also let kids know that you know about incognito, can help dispel myths, or allow them to open up so you can answer questions about things they may otherwise want to keep to themselves. 

 

 Facts About Incognito

  • All browsers offer a private browsing feature, known as incognito mode, private mode, or similar, allowing users to browse without saving their history. 
  • YouTube has an incognito mode. To turn it on, click or tap on your account and then click “Turn on Incognito” at the top. Videos watched in this mode will not be saved after it’s turned off.
  • In Incognito, browsing history is not saved on the device.
  • In Incognito, websites see the user as a new user but won’t know who the person is unless they provide such information.
  • A school device can track a student's activity online, even if the student is using Incognito.
  • Some parental control systems, such as Bark, can actually report to parents what is happening in Incognito.
  • Even in Incognito mode, visited websites can serve ads based on the person’s activity during an Incognito session.

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To Disable Incognito or Private Browsing

For Safari

  1. Open Settings (or System Preferences on a Mac)
  2. Tap Screen time
  3. Tap Content & Privacy Restrictions
  4. Tap Content Restrictions
  5. Tap Web Content
  6. Tap Limit Adult Websites to disable private browsing.
  7. Please note: Kids can access other browser apps on their devices, but you can also set app limits using Apple Screen time.

For Chrome

Parents can use Google Family Link, which will automatically disable Incognito Mode for kids under 13 and Supervised accounts.

Monitoring services like Bark can help you manage your child’s search history if they are using Incognito. Before you set the dogs on them, have a conversation about your expectations. Let your child know how to stay safe online and that they can come to you with any questions. 

Here are some questions to get the conversation started today with your family or group:

  • Have you heard of Incognito mode?
  • Why would someone use it?
  • Do you think it’s a good thing or a bad thing?
  • What do you do to keep yourself safe online?

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Screen Time Rules

Must-Knows About Incognito Web Browsing

Delaney Ruston, MD
March 12, 2024
The "Incognito Browsing" homepage on google chrome web browser

I've noticed a lot of confusion in my conversations with adults and teens about using incognito mode. Many don't realize that, even in incognito mode, the websites they visit can still track their activity and show them ads related to what they did during that session.

If you are unfamiliar with Incognito mode, let me explain it. Apple introduced it in 2005, and soon after, all search engines adopted it. In Incognito mode, you can browse without being seen. This means that none of what you look up will get saved in your browser history, on-site cookies, or device. 

Kids and teens may have many reasons for using incognito mode, such as searching for edgy, sexy, or violent content. They may have questions they are embarrassed about or want information on how to get illicit substances, like vapes and weed, anyone knowing. 

Why am I writing about this old technology? 

Even though it’s more than 15 years old, the technology allows youth avenues to get involved with things that could get them in trouble. Privacy is important, especially if we want kids to learn to be independent and make good choices. That is why having ongoing conversations about it with youth is important. We want the conversation about online safety to be open and flowing, not turn into a cat-and-mouse game of hide-and-seek around their online behaviors. 

Discussions like these also let kids know that you know about incognito, can help dispel myths, or allow them to open up so you can answer questions about things they may otherwise want to keep to themselves. 

 

 Facts About Incognito

  • All browsers offer a private browsing feature, known as incognito mode, private mode, or similar, allowing users to browse without saving their history. 
  • YouTube has an incognito mode. To turn it on, click or tap on your account and then click “Turn on Incognito” at the top. Videos watched in this mode will not be saved after it’s turned off.
  • In Incognito, browsing history is not saved on the device.
  • In Incognito, websites see the user as a new user but won’t know who the person is unless they provide such information.
  • A school device can track a student's activity online, even if the student is using Incognito.
  • Some parental control systems, such as Bark, can actually report to parents what is happening in Incognito.
  • Even in Incognito mode, visited websites can serve ads based on the person’s activity during an Incognito session.

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